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Imagine this.  You don't have to give up supersizing to lose weight. Now, let's be clear.  We're not talking here about cheese fries and giant lattes, but splurging on a larger bag of baby carrots.  Seems consumers -- even those trying to eat healthy or lose weight -- are inevitably attracted, like moths to a flame, to anything boasting "supersized." “We know the health implications of a giant latte or supersized fries, so a little justification through feeling financially savvy and saving money makes us feel better about our decision and increases consumption,” newswise.com quotes Vanderbilt marketing researcher Kelly L. Haws. You see, we still want to feel we're getting our money's worth, even though we can't buy the fries or the lattes or the two pound bags of M&Ms for $5. But new research by Haws and co-author Karen Winterich found that consumers may be just as willing to buy healthy food if they feel they’re still getting a deal. “...

We all know that eating fruits and vegetables is good for us.  But did you know they may help us live longer, too? I don't mean just resisting diabetes and cancer and heart disease -- illnesses related to obesity that can come when you don't eat a lot of fruits and vegetables. Valerie DeBenedette at Reuters reports that people who ate less than five servings of fruits and vegetables a day died earlier than those who did, and people who said they never ate fruit and vegetables "died an average of three years sooner than those who ate plenty of apples, carrots and tomatoes," researchers found in a study in Sweden. And if you eat more than five servings a day?  Sorry.  You don't get any bonus years!   Researchers studied 71,000 Swedes ages 43 to 85 for 13 years.  Nearly 11,500 of those enrolled died by 2010.  So did they all not eat their fruits and vegetables? The study found that people "who had reported eating no fruit or vegetables at the star...