Beware of Warnings in Drug Ads; They May Make You Buy It Anyway
You know all those side effects you hear rushing by you, "cancer may occur," "may make you lose feeling in your arms and legs," "call your doctor if your erection doesn't go away in four hours," when drugs are advertised on TV? It's a funny thing but a new study has found that those very warnings may induce people to try the drugs. According to medicalnewtoday.com, " Drug commercials that warn consumers about serious side effects may actually encourage them to make a purchase after a period of time rather than scare them away," the journal Psychological Science has reported. " We were struck by just how detailed, clear and scary many warnings had become with regard to potential negative side effects of products," medicalnewstoday. quotes Ziv Carmon of INSEAD Business School and study author. "It then occurred to us that such warnings might perversely boost rather than detract from the appeal of the risky produc...