Supersize on a Diet? Well, Yeah, You Can Do That
Imagine this. You don't have to give up supersizing to lose weight. Now, let's be clear. We're not talking here about cheese fries and giant lattes, but splurging on a larger bag of baby carrots. Seems consumers -- even those trying to eat healthy or lose weight -- are inevitably attracted, like moths to a flame, to anything boasting "supersized." “We know the health implications of a giant latte or supersized fries, so a little justification through feeling financially savvy and saving money makes us feel better about our decision and increases consumption,” newswise.com quotes Vanderbilt marketing researcher Kelly L. Haws. You see, we still want to feel we're getting our money's worth, even though we can't buy the fries or the lattes or the two pound bags of M&Ms for $5. But new research by Haws and co-author Karen Winterich found that consumers may be just as willing to buy healthy food if they feel they’re still getting a deal. “...