Talk With a Voice Box? Ads Scared the Pants Off Smokers; Many Quit
You've seen them. The commercials where the woman talks about losing her fingers, the obese one about having to have her son wash her and take care of her toileting needs because she's confined to bed. The one I find the most horrifying, the woman who has to hold an artificial voice box to her throat to talk, her voice a mechanical, unhuman sound. Seems they've worked. More than 200,000 Americans quit smoking after the graphic, federally-funded, anti-cigarette ads ran earlier this year, according to Brady Dennis at The Washington Post. “The TIPS campaign surpassed our expectations,” CDC Director Thomas Frieden told reporters in a call Monday, saying the results represented more than a doubling of initial goals, Dennis notes. “That’s a tremendous success story. These are Americans that will live longer lives, healthier lives with lower health-care costs.” Even better, 100,000 more are expected to quit. "The $54 million ad series, which ended in June 2012, featu...