FRENCH FRIES? They're Apple Slices!
I couldn't believe this when I read this. But children in a recent study identified apple slices as FRENCH FRIES! Apparently all the attempts by food giants to show kids healthier foods just aren't working. In the study one-half to one-third of children did not identify milk when shown McDonald’s and Burger King children’s advertising images depicting that product, according to newswise.com. Sliced apples in Burger King’s ads were identified as apples by only 10 percent of young viewers; instead most reported they were french fries. “Burger King’s depiction of apple slices as ‘Fresh Apple Fries’ was misleading to children in the target age range (of 3 to 7),” the Web site quotes principal investigator James Sargent, MD, co-director Cancer Control Research Program at Norris Cotton Cancer Center. “The advertisement would be deceptive by industry standards, yet their self-regulation bodies took no action to address the misleading depiction.” In 2010 McDonal...