Do Thoughts of Death Spur You to Buy?
Now this is weird. Do thoughts of death change our shopping habits? According to a new study, yes, they do. Newswise.com reports that it's not really what you think, but just that, in this time of holiday merriment, it's easy to become really depressed about reports of plane crashes, terrorist attacks, fatal car accidents and deadly fires, which may lead shoppers to think more about their own mortality than buying that new iPhone for your kid. Now new research from the John Molson School of Business (JMSB) and HEC Montréal shows that, for people with certain world views, thoughts of death don't cause us to curl up in our homes and not venture out. They can actually trigger the buying impulse. While the habits of spendthrifts don't change after contemplating their own mortality, compulsive shoppers, on the other hand, go out and buy more. "Previous research shows that thoughts of death lead individuals to strongly defend world views that maintain ...