Big Surprise! Voters Place More Emphasis on Non-Verbal Cues Than Substance
Now who would have guessed it? A new study finds that non-verbal behavior has counted for more this election season than substance. Hmm.....Could they be talking about Trump? " When style obscures substance: Visual attention to display appropriateness in the 2012 presidential debates ,” recently published in the journal Communication Monographs , and highlighted in the National Communication Association’s newly released research digest, Communication Currents , examines the consequences of appropriate versus inappropriate nonverbal behavior as displayed by candidates during presidential debates, newswise.com reports. Trump's insulting of the pope and flopping his comb-over around, twisting his lips in disgust at Cruz, and pumping his fist in celebration of himself matters more than the fact that, when asked how he'd increase the country's ability to fight terrorists, simply says, "It will be great"? I'm moving to Canada. Communication resea...