Want Your Tweets to Go Viral? Use Moral and Emotional Words
It should come as no surprise. But did you know that m essages with moral or emotional content go viral quicker than just about anything? According to newswise.com, t weets about political topics that include moral and emotional language are more likely to spread within the ideological networks of the sender, a team of researchers has found. Its study, which examined Twitter messages related to gun control, climate change, and same-sex marriage, points to both the potential and limits of communicating on social media. “The content that spreads the most may have the biggest impact on social media, so individuals, community leaders, and even political elites could see their influence enhanced by emphasizing morality and emotion in their online messaging,” explains William Brady, the lead author of the study and a doctoral candidate in New York University’s Department of Psychology at the web site. “However, while using this type of language may help content proliferate wi...