Like the Smell? Stay Longer

We've all heard the advice to bake an apple pie or cookies before showing your house.  The idea being that the scent makes the house feel homier.  Now retail has adopted that, too.  Want someone to buy flowers?  Play romantic music. No surprise but Abercrombie & Fitch plays its music four decibels "louder than the C train in Manhattan."  Keep out, anyone over 40 (maybe even 30?).  The whole point is to keep you in the store longer. So keep baking those pies and cookies!


http://www.smartplanet.com/blog/report/how-whiffs-and-riffs-can-change-shopping-habits/894?tag=nl.e660&s_cid=e660

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