Study Blasts Advertisers for Unhealthy Food Ads for Kids
Sadly, exactly the audience that shouldn't be showered with high-fat ads for food is exactly the one getting them. Even sadder, it's their kids the advertisers are after.
A new study has found that the majority of ads found on Spanish-languagae TV channels are for food that is not healthy, according to nbcnews.com.
Kunkel told Carrero that television marketing executives have realized the need for ads for healthier foods for kids' programs and stations, but this retargeting hasn't really worked out as planned. So what's the answer? No one is quite sure. Perhaps more parental involvement, more exercise, more education, or some combination all three.