Great. Our Favorite Hits Being Studied to Make More (Targeted) Ads
Great. We haven't heard and seen enough ads to last us a lifetime. Now a new study has found the key themes that cut through the clutter and make us sit up and take notice -- to create more ads. Researchers from North Carolina State University have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences, according to newswise.com. “People are exposed to a barrage of advertisements and they often respond by tuning out those advertisements. We wanted to see what we could learn from hit songs to help advertisers break through all that clutter,” says Dr. David Henard, a professor of marketing at NC State and lead author of a paper describing the research at newswise.com. “We also wanted to see if there were specific themes that could help companies engage with consumers in a positive way via social media." Researchers found that there's a" limited range of widel...