Paying It Forward: Can You Be Too Generous?
A while back I wrote about how, in some parts of the country, people were " paying it forward " -- paying for the coffee of the person behind them at Starbucks or at the drive-up window. But a new study has found that it may hurt to be too generous. According to The New York Times, " if you receive or observe an act of help, you become more likely to help others, even if your own action won’t be directly reciprocated or rewarded," demonstrating that the effect of a single act of kindness can in fact ripple through a social network, setting off chains of generosity that reach far beyond the original act. But observing people doing too much for others can backfire, the study discovered. " We found that receiving and observing generosity can both significantly increase your likelihood of being generous toward a stranger, but that if you observe a high enough level of generosity, your willingness to help suffers — you become a 'bystander' w...