Are Eyes Staring At You? If You're in The Cereal Aisle, Yes
This is kind of spooky, but if you think eyes in the cereal aisle are following you, you may be right. A new study has found that consumers are 16 percent more likely "to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them straight in the eye," according to newswise.com. Not surprisingly, the study also found that the gaze of characters on children’s cereal boxes is at a downward, 9.6-degree angle, while characters on adult cereal boxes look almost straight ahead. The Web site quotes on expert who says, " If you are a parent who does not want your kids to go ‘cuckoo for Cocoa Puffs,’ avoid taking them down the cereal aisle. If you are a cereal company looking to market healthy cereals to kids, use spokes-characters that make eye contact with children to create brand loyalty.” Another expert says, “There are some cool things happening in grocery stores, many based on psychology, that have an impact on how and what people ...