Throw a Hermes Bag in a Sex Ad -- And Sex Sells, To Women
There are some ads that make me uncomfortable, like the one that was on last year about men and women (and sometimes, women and women) who used a certain lubricant while rockets exploded in the air. But a new study is saying that if the ad included a Hermes handbag at the foot of the bed, it would be a different story. Turns out women are made uneasy by sex ads on TV or in print -- unless they're for a top-end item. (Recently I learned that the bag goes for the price of my mortgage.) Anyway, medicalnewsdaily.com reports that " if women connect sexual images with high-value consumer goods, they respond more positively to it." Sounds kind of sexist to me but "s exual economics theory holds the key," writer Belinda Weber quotes Kathleen Vohs from the University's Carlson School of Management. She explains, " Women generally show spontaneous negative attitudes toward sexual images. Sexual economics theory offers a reason why: The use of sexual imager...