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Showing posts with the label market share

McDonald's Healthy? Turns Out, Not So Much

In direct contradiction of a post I made earlier this month, McDonald's is not leading the pack when it comes to offering healthy food for kids, or adults. Mark Bittman notes in yesterday's NYT that even though every McDonald's exec he's talked to says the fast food outlet is only an occasional "treat" for his kids, why isn't the corporation taking a larger step to really make its food, well, healthier? The company points out that it now substitutes milk, water or juice (not so good) for soda, but still, the soft drink makes up more than 50 percent of the beverages sold to kids. "And, despite a well-publicized announcement a couple of weeks ago that promised to market only water, milk and juice in its Happy Meal advertising, there’s little sign of the sugar-peddling diminishing," Bittman writes. He adds that while it’s true that 21 percent of all Happy Meals are now sold with milk, "the vast majority of that is chocolate milk, which,...