Smaller Portions? Ha! You Just Eat More
I've always heard it said that good things come in small packages (maybe because I'm barely 5'2), but now advertisers and packagers are learning the same thing. According to a story at the Wall Street Journal today, companies, who know people snack all day, are making it easier to do just that by introducing "new packaging that encourages consumers to eat their food anytime they have an urge to nibble, what some executives have dubbed 'hand-to-mouth' eating," Sarah Nassauer writes. Small amounts of food could drive you to eat more, according to the story. And now companies are making it easier to eat, well, just anywhere. Nassauer reports that Hershey, maker of Kisses and Reese's Pieces, found that "individual wrappers on bite-size candy were getting in the way of people eating candy in certain settings, like in the car." So they did something that's proven deadly to me -- removed the wrappers, chopped the candy into bite-size piece...