Stop Sale of Sugary Sodas? Raise the Price
What's accomplished what a boatload of doctors, thousands of parents and a sometimes reviled mayor of a very big city couldn't do? We're talking, of course, about stopping kids -- or even adults -- from buying sugary sodas. And it's the price. Apparently the increase in price s for these drinks has gotten some people to stop. According to Nancy Hellmich at USA Today, "Raising the cost of high-calorie beverages by a few cents — and highlighting calorie content in places where they are sold — decreases sales, a new study shows." Researchers at Harvard chose the cafeteria of a financial services company to do the study. Hellmich reports they increased the price of high-calorie beverages (those that contained 150 calories or more per container), mostly soda, lemonade, whole chocolate milk, and some juices, by one cent per ounce. She writes that the price of low-calorie beverages (45 to 149 calories) and zero-calorie beverages stayed the same. "So a...